Process
Recognizing that many websites today feel similar, we decided to experiment with cutting-edge technology, leveraging the power of CGI and Unreal Engine to craft a unique and immersive online car configurator experience.
Services
Conceptual
Design
Animation
Process
We harnessed the power of Unreal Engine to revolutionize the online car configurator experience, seamlessly integrating dynamic CGI animation into a traditionally static layout. Our team explored cutting-edge techniques to bring the vehicle’s design to life, creating an immersive environment where users could interact with every detail in real-time. From realistic lighting and reflections to fluid motion transitions, the configurator was designed to evoke the craftsmanship and innovation synonymous with the Polestar brand.
Animation
By blending advanced motion elements with intuitive user experience design, we elevated the configurator beyond a functional tool into an engaging, visually captivating journey. This approach allowed users to explore the car’s features with unprecedented precision and elegance, reinforcing the brand’s commitment to Scandinavian design and innovation. The result was a state-of-the-art digital experience that not only showcased the vehicle’s aesthetic and technical attributes but also deepened user engagement through the power of interactivity.
All Projects
